December 13, 2019

Public Relations and the Tech Industry

Public relations or PR is a term that is coined for a team that helps your company or firm get recognized. Their main aim of indulging in marketing will be to publicize your company and make your story heard through all channels. The right form of PR team needs to be chosen, soon after considering the kind of requirement that you need at the moment. Be it for individuals or a huge company; the aspect is different based on the need. But things take a whole new turn when it comes to the tech industry. Mainly driven by technological advancements, the tech industry requires a different kind of PR. So, to help you understand all about the same, here’s why the PR for a tech team is different.

The Requirement of Speed

The aspect of speed plays a different role in the tech industry. Since technology, on the whole, keeps changing, the PR team will be used to such forms of marketing or publicity. On another note, the industry is also filled with fast-growing enterprises because it takes a whole new calibre to get started in this industry. Finally, when we consider the pace of innovation, things tend to change again. Hence, the need for speed in the tech industry is quite different from the rest.

Tech Industry

The PR and Influencer Equation

PR teams to tend to have a lot of contacts and that involves journalists and other such individuals. On the list, journalists tend to be the most important ones, since they publicize your story soon after hearing about the same. This is where things play a different role because this particular space is quite competitive. Due to this reason, Tech PRs are required to have a good relationship with their clients, since the need for the hour dictates them towards the same. Be it a mention or a prime time coverage, it all depends upon the skills of the PR team and the credibility of the innovation. We have seen in the past certain promotional companies that really influence the way their media get consumed a decent example could be a spotify plays influencer that increases the plays organically and than continues to write PR about how popular the artist is.

Influencer Equation

The Technical Aspects

Unlike other PR teams, tech PR needs to learn the language of the land. Since we are dealing with technology, the sector tends to put forward certain technical aspects. So, if the PR team needs to follow the right pace if they wish to stay as the company’s client, this is a particular aspect which needs to be looked into seriously. If your PR team is not aware of your nature of work, then they cannot take you places. The need for technology-driven PR teams is real, and you need to be on the lookout for the same. Aspects of communication between you and the PR team needs to be clear and crisp. Hence, the PR team for a tech company is different from the rest.


Blogging, Public Relations
About Natalie Gordon